SHI Turned One Activation into a Multi-Platform Rutgers Experience
For many brands, a sponsorship begins and ends with signage, hospitality, or a game-day presence. At Scarlet Knight Enterprises, we believe the most successful partnerships go beyond visibility—they create experiences that connect with fans in meaningful and memorable ways. The SHI Open at SHI Stadium is a perfect example of how a single idea can […]
Shining a Light Beyond the Game: RWJBarnabas Health x Rutgers Athletics
Piscataway, NJ – RWJBarnabs and Rutgers Athletics have an integral partnership that stretches beyond gameday, creating moments that last long after the game ends. Through its partnership with RWJBarnabas Health, the “Shining Knight of the Game” campaign has become a powerful example of how brands can go beyond visibility to deliver meaningful impact. Each game, […]
Movie Knight at SHI Stadium
PISCATAWAY, N.J. – Rutgers Athletics looks forward to welcoming football season ticket holders to SHI Stadium the evening of Thursday, July 23 for Movie Knight presented by PNC Bank. The free event, exclusive to football season ticket holders plus a guest per ticket, will feature fun for the whole family, including games and activities before the […]
Athletics and Motorola Solutions Launch “R Hometown Heroes” Campaign to Honor Those Serving Their Communities
PISCATAWAY, N.J. – Rutgers Athletics is proud to announce an exciting new partnership with Motorola Solutions to launch R Hometown Heroes, a community focused campaign dedicated to recognizing the extraordinary contributions of those making a positive impact in their community. The R Hometown Heroes initiative reflects a shared commitment between Rutgers Athletics and Motorola Solutions to […]
Rutgers University Launches Scarlet Knight Enterprises, Inc., Announces Oliver Luck as Inaugural Chairman of the Board
PISCATAWAY, N.J. – Rutgers University announced the formation of Scarlet Knight Enterprises, Inc., a dedicated corporate enterprise created to lead multimedia rights, corporate partnerships, ticketing strategy and NIL initiatives that will support the long-term success and growth of Rutgers Athletics. Rutgers also announced that nationally respected sports executive Oliver Luck will serve as Chairman of the […]
Rutgers Basketball Launches One Piece Game Night Activation
First Ever College Sports Anime Collaboration Brings Halftime Performance, Digital Integration to Jersey Mike’s Arena PISCATAWAY, NJ – Rutgers Basketball has long been known for creating one of the most intense and passionate environments in college basketball. When One Piece arrived at Jersey Mike’s Arena, that energy was amplified to another level. Through a record-breaking activation […]