SHI Turned One Activation into a Multi-Platform Rutgers Experience
For many brands, a sponsorship begins and ends with signage, hospitality, or a game-day presence. At Scarlet Knight Enterprises, we believe the most successful partnerships go beyond visibility—they create experiences that connect with fans in meaningful and memorable ways. The SHI Open at SHI Stadium is a perfect example of how a single idea can […]
Shining a Light Beyond the Game: RWJBarnabas Health x Rutgers Athletics
Piscataway, NJ – RWJBarnabs and Rutgers Athletics have an integral partnership that stretches beyond gameday, creating moments that last long after the game ends. Through its partnership with RWJBarnabas Health, the “Shining Knight of the Game” campaign has become a powerful example of how brands can go beyond visibility to deliver meaningful impact. Each game, […]
Rutgers University Launches Scarlet Knight Enterprises, Inc., Announces Oliver Luck as Inaugural Chairman of the Board
PISCATAWAY, N.J. – Rutgers University announced the formation of Scarlet Knight Enterprises, Inc., a dedicated corporate enterprise created to lead multimedia rights, corporate partnerships, ticketing strategy and NIL initiatives that will support the long-term success and growth of Rutgers Athletics. Rutgers also announced that nationally respected sports executive Oliver Luck will serve as Chairman of the […]
Rutgers Basketball Launches One Piece Game Night Activation
First Ever College Sports Anime Collaboration Brings Halftime Performance, Digital Integration to Jersey Mike’s Arena PISCATAWAY, NJ – Rutgers Basketball has long been known for creating one of the most intense and passionate environments in college basketball. When One Piece arrived at Jersey Mike’s Arena, that energy was amplified to another level. Through a record-breaking activation […]